Having messed around with Acid V last night, I seemed to be making immediately better sounding acid noises and patterns than I have been able to muster from AB元 and Phoscyon 2 - not focusing on authentic acid sounds, just stuff that sounds good to my ears. I went to the Arturia site and then realised they were offering V Collection 9 for €199, including Acid V, so I then decided to get the whole lot as that’s only £175 in the UK and was too tempting to pass on.ĭo I need all these extra synths - no, but having sold 99% of my hardware recently, I figured, why not! I’m mainly using Diva, Hive, Spectrasonics package, Cherry Sines and Dreamsynth, and having messed around with a few of the V9 synths last night, I’m glad I have these now as they do sound great. So, after being sucked into the advertising of this, despite owning AB元 and having already bought Phoscyon 2 a few weeks back, I decided to give Acid V a go based on an offer to buy it at €69. They do 1x half price sale a year, so again, that makes buying at the nominated full price make sense if you really want something, with the rare 50% price more of a bonus if you’re buying at the time because for 90% of the year you can only get it at full price. 50% off pricing says “don’t buy me at full price.” The only effective strategy I’ve seen with this route this is uhe. Fabfilter is the same, but even their sale at 25% is such that if you can it makes sense to wait. This makes it less stressful for customers, but also I imagine the business make more full price sales. So while you can save money (and 20% off 500 is 100, so it’s significant) you aren’t “punished” for not waiting to buy on sale. If you look at Ableton they do 2x 20% deals each year. (I’ll make this quick so I don’t take us too far away from the Acid vibes.) The question is whether or not the business ever expects anyone to pay full price, or whether they price anchor to ensure that they maximise sale periods, (which inevitably leads to constant sales…) It’s fairly basic price anchoring, although I don’t know whether it benefits either the businesses or their customers. I wonder if this isn’t ultimately intended to create confusion in purchasing decision making that pushes us sometimes to just buy-the-thing when it gets overwhelming to keep track of the best timing to do it.
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